![]() Over the last ten years, economists such as Guiso, Sapienza, and Zingales have been exploring the relationship between culture, values, individual preferences and the economy, focusing on the unidirectional impact of culture on the economy. ![]() ![]() In contrast, other social sciences such as anthropology, sociology and psychology operate on the principle that culture and individual preference may evolve and be influenced by their environments. Economic research usually treats cultural identity and individual preferences as exogenous fixed factors on which to develop analyses and draw conclusions.
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